Susan's firm exists to bring her 22 years of experience in the retirement housing industry to bear on behalf of your retirement community or assisted living facility.  The company’s services include:

Marketing staff development including sales training, coaching and on-going follow-up. Customer service training.  For all front-line staff, at all levels of care, to build confidence and provide specific examples of how employees have a role to play in marketing. Development of strategic marketing plans, addressing all facets of creation, communication and delivery of your retirement community product and its message to the marketplace.

Review of marketing materials and results, to provide you with insights into the effectiveness of your marketing campaigns and collateral materials.

Strategic marketing audits, with thorough analysis of all the information used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing actions; monitor marketing performance; and improve the understanding of marketing as a process.

Participation on management and development teams, providing a marketing perspective in a community's development, repositioning or renovation efforts.

Direction and oversight of your marketing program on a temporary basis as your community's marketing effort undergoes restructuring or repositioning.  This includes the ability to fill in temporarily as Marketing Director.

Direction and oversight of consumer research to support your expansion or repositioning, to ensure you get meaningful results and understand all implications to your community.

Hourly or daily consultation to meet your needs on any marketing issue.

As a sole proprietor, Susan is:

Flexible in approach to suit your needs

Nimble in quickly understanding the issues

Affordable in price

Able to partner with other consultants to provide you with maximum expertise to improve your marketing program and deliver results.